Search engine not driving
enough traffic to your site? Need to get customers to your site sooner
than the months it can take your site to reach the first page of the
You may need to market
your site. Luckily, advertising on the web does not need to cost
a lot of money. You can control exactly how much you spend and with
web analysis tools, you'll be able to measure how much the traffic to your
site has increased.
There are several
different types of web advertising:
Search engines (Google,
Yahoo, and others) offer pay per click advertising. When a user types
keywords you choose, your ad shows up next to or inside the search
results - you pay only if the user clicks your ad. Costs can be as
low as 5 cents per click.
Link Exchanges where
you agree to link to someone else's site if they agree to link to yours.
Link exchange programs help you find
people to exchange links with
Banner Ads let you show your company's
name and message along with high quality visual images on other people's
Email Marketing is a low cost way to
communicate with your existing customers and encourage them to return to
Pay per impression
advertising: including pop-up and pop-under ads that appear when a user
navigates to or away from a specific website
Pay per click
advertising on websites related to your business - contact the website
you're interested in directly to set something up.
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